Brand Extensions: The Basics of Expanding Your Brand

The session will start with Pietro's introduction/qualifications. Following this, he will discuss the intricacies of venturing into the retail sector (example: a mexican restaurant now has a frozen food item in supermarkets)

Objectives will include:

• Defining Brand Extension and Determining Whether or Not it is Right for You
• Creating a Private Label or Retail Product Launch: What's the Benefit?
• What, Exactly, is Needed to Successfully Extend a Brand Into the Retail Sector?