Pitch Perfect: How to Get the Media to Pay Attention to Your Bar or Restaurant

Ever wonder why certain restaurants seem to get all the media buzz while others get overlooked? In this candid session, a seasoned journalist pulls back the curtain on what makes a restaurant story irresistible to the press. From trends and timing to storytelling and visuals, learn how to craft pitches that get opened, read, and assigned. Plus a look at the current trends on the radar of journalists. • Understand what elevates a restaurant pitch from routine to “must cover.” • Hear real examples of great (and bad) restaurant pitches from a journalist’s inbox. • Learn how to position yourself as a source for trend pieces and expert commentary. • Explore the hottest topics the media is tracking in 2025 and beyond.