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Micronormous: Marketing Like a Fortune 500 Brand on a Micro Budget
Independent and multi-unit pizzeria owners don't need a Fortune 500 budget to market like one. This session reveals the digital targeting tactics, content strategies, and positioning moves that let small restaurant brands outshine national chains – teaching operators how to attract more guests without inflating overhead.
- 3 low-cost digital tactics that mimic big-brand production value.
- How to use hyper-targeted digital ads to compete with national chains on a fraction of the budget.
- A simple framework for finding your ""David vs. Goliath"" brand story.
- A practical checklist for auditing marketing spend for ROI.
