Dale Willerton, Founder & Lease Consultant. Prior to 1993, Dale worked for commercial landlords, but came to realize that it wasn’t landlords who needed his help, it was business tenants. Since then Willerton and The Lease Coach have become America’s #1 Authority on commercial lease negotiating for retail, professional, franchise and office tenants. In business now for almost 30 years, The Lease Coach is a professional lease consulting & negotiating service for tenants. We work exclusively for tenants! The Lease Coach does not work for landlords and we never receive a commission from landlords. Our loyalty is to you the tenant. The Lease Coach has successfully completed over 3000 leasing projects for major name brand tenants and independents alike. We have spoken to tens of thousands of tenants at conventions and franchise shows across the US and Canada. Dale & Jeff are co-authors of Negotiation Commercial Leases & Renewals For Dummies.