Helen Kalorides is a business strategist, marketing & communications professional, and founder of Attic Muse, a consulting company supporting businesses across hospitality, events, operations, and brand strategy. Her experience spans corporate events, hospitality operations, client engagement, and digital transformation initiatives, including work from Fortune 100 companies to restaurant hospitality groups, cafes, and small business operators. Helen recently completed a research-intensive MSc in Business & Management from Aston University in Birmingham, UK, a Triple Crown accredited institution (AACSB, AMBA, and EQUIS). Her original dissertation, “Strategic Digital Readiness in Immigrant-Owned Food Businesses in South Florida: Acculturation and Role-Based Influences on Digital Adoption,” explored the operational and organizational challenges surrounding technology adoption in food and hospitality businesses. She has previously spoken and participated in panels for organizations including ExL Pharma, HCEA, and CBI Pharma Forum on topics related to technology, attendee engagement, communications, operations, and digital strategy. When she’s not working with clients or researching business strategy, Helen can usually be found planning travel, attending comedy shows, and convincing herself she only went into that cafe just “for coffee.”