Jessica Serrano is a seasoned marketing leader and currently serves as CMO at DIG, an emerging fast casual concept, where she drives brand, growth, and guest experience strategy. She brings deep expertise from the quick-service restaurant (QSR) space, having led national campaigns and calendar innovation at Burger King and Taco Bell. Jessica also brings a strong foundation in consumer packaged goods (CPG), with prior roles at Kraft and Dole. She holds both an MBA and a BS from the University of Southern California. Based in Florida, Jessica lives her spouse and twin daughters.