Lyndsie Berens has spent over a decade in software marketing, primarily in the tech space, where she thrives on blending creativity with data. She geeks out over analytics and can’t resist a good theme or play on words.

She loves staying on top of new trends but also believes that some of the classic marketing playbooks still work. At the end of the day, her approach is simple: don’t overcomplicate it. Meet people where they are, build real connections, and focus on strategies that actually move the needle.